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📢 SMS SenderID Registration Requirement for Ireland (Comreg)

🧾 Summary Due to a rise in SMS-based fraud in Ireland, ComReg (the Commission for Communications Regulation) has introduced a national SMS Sender ID Registry. This new system is designed to protect consumers from spoofed messages and restore trust in legitimate SMS communications. If your organisation uses branded SMS sender names (like 234BANK or MyBusiness), you must register your Sender IDs with ComReg as soon as possible to avoid service disruption.

⚠️ Key Dates

Date Change
3 July 2025 Unregistered Sender IDs will be displayed as ‘Likely Scam’ to recipients.
3 October 2025 SMS from unregistered Sender IDs will be blocked entirely and not delivered.
 

❓ What Is a Sender ID?

A Sender ID is the name shown on a text message instead of a phone number. It’s typically used by businesses for appointment reminders, verification codes, delivery updates, etc.

Examples include: PHONO, AIBBank, MyClinic, etc.

🏛️ What Is the ComReg SMS Sender ID Registry?

The SMS Sender ID Registry is an initiative by ComReg to prevent spoofing and fraud in SMS. It ensures only verified, legitimate Sender IDs are used to contact consumers.

Key points:

  • Only alphanumeric Sender IDs (not shortcodes or phone numbers) must be registered.

  • The registry is used by all Irish mobile operators and SMS aggregators.

📘 Learn more here:
👉 ComReg Sender ID Registry Overview

✅ What You Need To Do as an InteractSMS Customer

If your organisation uses a custom Sender ID with InteractSMS, here’s what you must do:

1. Check if You’re Already Registered

ComReg has pre-registered many Sender IDs in partnership with providers like Phonovation.
🔍 Check here: Search Registered Sender IDs

2. Register Your Sender ID (if not already done)

Use this link to begin registration:
📝 Register your Sender ID

3. Select “Phonovation” as Your SMS Provider

During registration, you must choose "Phonovation" as your authorised SMS provider to ensure message delivery via InteractSMS.

4. Confirm Authorisation

If your Sender ID was pre-registered, you will receive an activation email. Follow the steps to confirm Phonovation is authorised to send messages on your behalf.

💡 Additional Notes

  • Registration is free

  • First-come, first-served basis — reserve your Sender ID now

  • No registration needed for:

    • 5-digit shortcodes (e.g. 53xxx, 57xxx)

    • Your mobile or landline numbers

👨‍💼 What InteractSMS Is Doing

Phonovation has worked proactively with ComReg to pre-register as many of our customer Sender IDs as possible. We will:

  • Help you validate or register your Sender ID

  • Provide ongoing support with ComReg’s requirements

  • Monitor your Sender ID status and alert you if action is required

📞 Need Help?

If you’re unsure of your status or need help completing the process, reach out to us:

📧 support@interactsms.com
📞 +353 1 234 5678

🔐 Why This Matters

Unregistered Sender IDs will trigger “Likely Scam” warnings from 3 July 2025 and will be completely blocked from 3 October 2025. Avoid disruptions by registering early and confirming Phonovation as your authorised SMS provider.