---
title: Campaign Set Up - Who Do You Want to Send It From?
description: You will be required to enter the following information relating to whom the campaign will be broadcast from:
---
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October 3, 2026
# Campaign Set Up - Who Do You Want to Send It From?
## You will be required to enter the following information relating to whom the campaign will be broadcast from:
- #### Campaign Name
This is a name given to the message campaign; it is only used for reference. This will not be sent as part of the message. Campaign names are used to easily identify broadcasts that have been sent by the user. For example, ‘May Discount Campaign’.
#### Sender Name
This is the name or number that appears at the top of the recipient’s handset. Select a Sender ID that is available on your account. New accounts use a temporary long code for their first five days; it does not support replies. To continue sending after that period, use an approved Sender ID or a dedicated long code.
An example of a sender name might be ‘Phonovation SMS’. When this lands on a recipient’s handset, they can easily identify that Phonovation SMS has sent them a message.
#### Set Up Your Own Sender Name
Select **Set up your own sender name** under the Sender name field to display the popup. Enter your name in the field provided. Enter your email address in the field provided. Enter the sender name (or sender names) that you would like to request in the field provided.
All sender names must be screened manually before they can be used. Phonovation endeavours to respond to all sender name requests as soon as possible.
**Sender names must not:**
- Exceed 11 characters.
- Contain characters that are not numbers or letters (e.g., -,@,?).
- Contain spaces.
- Conflict with any existing sender name.
When a sender name has been screened, the user will be contacted by email, regardless of whether the sender name has been set up or not. If the sender name has been set up, it will be displayed in the Sender name field.
By providing these details, you ensure that your recipients know who the message is from and can reply if needed, making your campaign more effective and personalized.
Sender names can also be viewed in Account details. Please see the section on Account details.
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