---
title: WhatsApp Business Platform
description: "Phonovation product documentation: WhatsApp Business Platform."
---
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1. [Phonovation WhatsApp](https://knowledgebase.phonovation.com/messaging-whatsapp?hsLang=en)
2. [WhatsApp](https://knowledgebase.phonovation.com/messaging-whatsapp/whatsapp?hsLang=en)
October 15, 2026
# WhatsApp Business Platform
## Phonovation connects your business to the official WhatsApp Business Platform. Send notifications, run campaigns, automate support and let agents chat with customers — through the Phonovation web interface or our API, with SMS fallback when you need it.
Phonovation connects your business to the official WhatsApp Business Platform. Send notifications, run campaigns, automate support and let agents chat with customers — through the Phonovation web interface or our API, with SMS fallback when you need it.
**Official Meta connection**Cloud API senders, end-to-end encrypted, with Meta-approved templates.
**No-code or API**Use the web interface, or integrate with your CRM and back office.
**Rich & interactive**Buttons, lists, media, locations, carousels, Flows and calling.
**Irish support**Local onboarding and support from the Phonovation team.
## Start here
#### [Get started & sender registration Meta Business Account, WABA, number options and verification.](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-get-started?hsLang=en)
#### [Message types & templates Free-form, interactive and template messages; categories and approval.](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-message-types-and-templates?hsLang=en)
#### [Messaging window, limits & quality 24-hour window, messaging tiers and quality rating.](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-messaging-window-limits-quality?hsLang=en)
#### [WhatsApp Flows Forms, bookings and app-like journeys inside the chat.](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-whatsapp-flows?hsLang=en)
#### [WhatsApp Business Calling Inbound and outbound voice calls over WhatsApp.](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-business-calling?hsLang=en)
#### [API & webhooks Send, receive and track WhatsApp messages programmatically.](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-developer-resources-whatsapp?hsLang=en)
#### [Pricing & billing How WhatsApp messages are charged.](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-pricing-and-billing?hsLang=en)
## Use WhatsApp across Phonovation
| Product | What you can do with WhatsApp |
| --- | --- |
| [Automation Studio](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-automation-studio?hsLang=en) | Chatbots and automated journeys (reminders, onboarding, re-engagement). |
| [AI Agents](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-ai-agents?hsLang=en) | Autonomous agents that resolve requests in the WhatsApp chat. |
| [Inbox](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-inbox?hsLang=en) | Human agents handling WhatsApp chats and calls. |
| [Broadcast](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-broadcast?hsLang=en) | Bulk template campaigns with SMS failover. |
| [Messages API](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-platform-integrations-and-apis?hsLang=en) | One API for WhatsApp, SMS and other channels with failover. |
## Key concepts in plain English
| Term | Meaning |
| --- | --- |
| Meta Business Account | Your company's account with Meta. Needed to own a WhatsApp Business Account — there is no way around this. |
| WABA | WhatsApp Business Account: the container for your numbers, templates, limits and quality rating. |
| Sender / Business Profile | A phone number registered on WhatsApp, with the display name, photo and description customers see. |
| Template | A pre-approved message you use to start a conversation or message outside the 24-hour window. |
| 24-hour window | After a customer messages you, you can reply freely for 24 hours. |
| Opt-in | Evidence that each person agreed to receive WhatsApp messages from you. |
Phonovation tipOur **WhatsApp Business with Phonovation – Q&A Guide** covers these concepts in more depth. Ask your onboarding contact for the latest version.
## Related
[Get started & sender registration →](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-get-started?hsLang=en)[Message types & templates →](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-message-types-and-templates?hsLang=en)[What is AgentOS →](https://knowledgebase.phonovation.com/messaging-whatsapp/phono-msg-what-is-agentos?hsLang=en)
- [WhatsApp](https://knowledgebase.phonovation.com/messaging-whatsapp/whatsapp?hsLang=en)
- [AgentOS](https://knowledgebase.phonovation.com/messaging-whatsapp/agentos?hsLang=en)
- [Platform and connectivity](https://knowledgebase.phonovation.com/messaging-whatsapp/platform-and-connectivity?hsLang=en)
- [Customer engagement](https://knowledgebase.phonovation.com/messaging-whatsapp/customer-engagement?hsLang=en)
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