-1.png?width=699&height=117&name=Phonovation%20Logo%20(1)-1.png)
WhatsApp pricing and billing
WhatsApp is charged per delivered message, based on the template category and the recipient's country. Replies inside the customer service window are handled differently from business-initiated templates.
WhatsApp is charged per delivered message, based on the template category and the recipient's country. Replies inside the customer service window are handled differently from business-initiated templates.
Per messageEach delivered template message is billable.
By categoryMarketing, Utility, Authentication (and international authentication).
By countryRates depend on the recipient's country code.
Service repliesFree-form replies within the 24-hour window.
How charges work
| Message | How it is charged |
|---|---|
| Marketing template | Per delivered message — the highest-priced category. |
| Utility template | Per delivered message. Utility templates sent inside an open customer service window may be free under Meta's current rules. |
| Authentication template | Per delivered message; an international rate can apply depending on the recipient's country. |
| Free-form / service reply | Sent inside the customer service window; see your Phonovation price list for current treatment. |
NoteMeta sets the underlying WhatsApp rates and updates them periodically. Phonovation passes these through with our platform fees as set out in your agreement and price list. Your account manager can provide a quote for your expected mix of categories and countries.
Keep costs predictable
- Keep reminders and confirmations genuinely transactional so they stay in Utility.
- Encourage customers to reply — conversations inside the window are cheaper to continue.
- Use Click-to-WhatsApp ads where relevant for a 72-hour free entry window.
- Segment marketing audiences rather than sending to everyone.
- Use Reporting to track volumes by category each month.