WhatsApp Flows

WhatsApp Flows let customers complete structured tasks — sign-ups, bookings, surveys, orders — in a few screens without leaving the chat.

Less frictionNo website hand-off; higher completion rates.

Static flowsForm-style data capture with no backend needed.

Dynamic flowsReal-time data exchange with your systems, plus images.

AI flow builderDescribe the flow in plain language to generate a first draft.

Static vs dynamic

	Static flow	Dynamic flow
Behaves like	An online form	A mini website
Backend	Not required	Your endpoint, connected in WhatsApp Manager
Images	Not supported	Supported
Good for	Lead capture, event registration, feedback	Appointment slots, order management, account actions

Meta Flow Builder in WhatsApp Manager (requires access to WhatsApp Manager and a verified business).
Phonovation tools — manage flows with your Phonovation team.
AI flow builder — generate the structure from a prompt (for example, "book a GP appointment with city, branch and specialty").

Save your flow — it stays in Draft and can be tested.
Resolve validation errors and check Meta's design principles and policies.
Publish the flow.
Send it as a template (no open window needed, e.g. via Broadcast) or as a free-form interactive message inside the window (e.g. from a chatbot).
Include a flowToken you generate to identify the session and pass context.